B.S. In Business (Iu) - Marketing

Definition: Marketing is all about making exchanges. In the world of business, it's about offering something-a product or service, a cause, packaging, reputation, an image or a brand-in exchange for financial compensation. But for that to work, companies have to know what customers want. Kelley marketing graduates often pursue the following career paths: Advertising Executive Book Publishing Professional Brand Manager/Specialist Digital Marketer Marketing Manager Market Researcher Media Specialist Public Relations Manager Jobs in the marketing field are in high demand, with many jobs in the field growing faster than average. And with a business degree from Kelley Indianapolis, you will be prepared to step in and make an impact right away. Edit